LemLem was started by supermodel Aliya Kebede after a trip to her homeland Ethiopia. LemLem honors its commitment to elevating artisanship and expanding production and jobs across Africa by making all their products in African countries including Ethiopia, Kenya, Madagascar, and Rwanda. Women are at the heart of LemLem and the brand helps them thrive in its workshops and beyond through the LemLem Foundation, which two pillars are maternal health and women’s empowerment.