Freya hats are handmade in Ecuador by artisans and family-owned businesses where traditional craftsmanship is apprenticed from one generation of women to the next. The palms are harvested and prepared for weaving in the villages through a traditional, manual process that takes approximately two days. The brand honors their genius through a diverse selection of hats which are all certified to exceed UPF 50 protection.
The Butterscotch Holly Hat is a must-have for sun protection! Featuring an open-weave crown and brim, you will want to wear this for every adventure from the farmers’ market to the beach. Add some flair to a sun dress and sandals or a swimsuit for fun under the sun.
Panama style hat
Paja Toquilla straw
Care: Hats should be stored upside down with their crown down. Don’t pack a hat in a suitcase. If you don't travel with a hatbox, wear it or carry it until you find a safe spot to rest your hat and your head during your travels.
Note: Because the hats are freshly woven, sometimes they arrive a bit stiff. We recommend running a steamer on hats that arrive misshapen. You can flip the brims down and steam them back to shape. They should loosen over time as well.