Discover Tuckernuck

    Meet Rochelle, the designer of The Shirt

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    A renovation-aficionado, new mom, and queen of the perfect button down, this entrepreneur truly does it all—including designing an exclusive line of her famous shirt for Tuckernuck. We head to her home in Washington, DC to see what this rockstar go-getter is all about.

    After an internship at W Magazine in New York, I ended up in DC with an internship at the White House followed by a job at a lobbying firm. It makes sense then that in founding The Shirt I created something that has some degree of frivolity to it, but at the same time does something serious.

    While I was working in politics, I tried to dress in what I thought was a great uniform for a young professional woman, so I wore button downs all the time to work. But they never fit. If I wanted my shirts to fit across the chest, I had to size up but then they were big everywhere else. I would safety pin my shirts closed at the chest. After years of this, I knew precisely how to weave a pin though the layers of fabric to hold my shirts together and came up with a solution that would be part of the shirt itself. I now have two patents on the technology I invented, all seamlessly designed into The Shirt.
    • Rochelle and her toddler smile on the stoop of their D.C. home.

    • Rochelle thumbs through her custom collection for Tuckernuck.

    • Smiling in her gorgeous home office featuring herringbone floors and black paneling.

    • A few swatches from her studio for the collection.

    My own style tends toward a little more trendy, so I love that Tuckernuck has really edited the collection to look like Tuckernuck. A button down shirt can be for anyone, but Tuckernuck shows how The Shirt for Tuckernuck is polished and classic but most of all, fun.


    Leopard Crepe Essential Button Down
    The Shirt by Rochelle Behrens $98.00
    Black Gingham Long Sleeve Icon Shirt
    The Shirt by Rochelle Behrens $98.00